đ° New article from Retro Handhelds
ASUS Signals 2026 Price Increases, Blames AI and the New Normal
https://retrohandhelds.gg/asus-signals-2026-price-increases-blames-ai-and-the-new-normal/
ASUS just dropped a quiet bombshell: prices are going up in 2026âand no, itâs not because of inflation. Itâs because AI is eating the supply chain.
Yep. DRAM, NAND, SSDs? All getting sucked into AI servers faster than you can say âlatency.â ASUS isnât panickingâitâs predicting. Theyâve been swallowing rising costs for years, but now even theyâre saying: âWe canât absorb this anymore.â And theyâre not bluffing. This isnât a holiday sale glitch; itâs the new normal.
Hereâs the kicker: no blanket price hikes. Just sneaky, selective increases on systems that rely heavily on memory and storageâso your next gaming laptop or Steam Deck might cost more⌠even if it doesnât have âAIâ stamped on the box.
Whatâs wild? This isnât just ASUS. Itâs every major vendor whispering the same thing behind closed doors. When a company issues a formal, forward-looking price notice? Thatâs not an announcement. Itâs a warning shot.
Bottom line: budget for 2026 hardware like itâs 2023âs prices⌠with a 15% tax on AIâs hangover. And yes, your retro handhelds arenât immune either.
